As the Nation heads into the 2027 polls, former Prime Minister Raila Odinga has once again been caught in the ODM Party’s Political future chessboard.
The enigma of Kenyan Politics has already hatched a plan to make sure his party remains vibrant and relevant in Kenyan politics. A move that has sparked mixed reactions from different leaders within the party itself and far beyond.
The Transformation Playbook
Raila’s masterplan is built on a multifaceted strategy focused on revitalizing ODM’s grassroots networks, upgrading its campaign machinery, and regaining its dwindling political influence in the country.
Voting System Overhaul: Raila has outlined a seven-point agenda to revamp Kenya’s electoral process, including a major shift to national ID-based voting to widen participation and prevent voter exclusion.
This is a move expected to be welcomed by the majority electorate in the country.
Digital Campaigning: ODM is focusing on building digital infrastructure to boost online interaction, data analysis, and quick-response messaging.
Raila’s team aims to adopt the tech-driven strategies that led to recent electoral successes by competitors.
They argue that Barack Obama won the 2008 American Polls on this ground.
Grassroot Mobilization: The Party is redesigning it’s county and ward-level party framework, with fresh acquisitions and recruitment drives and leadership training. Raila’s have a strong sense of belief that going the bottom-up approach will be key in reclaiming their power and topple UDA’s growing influence amongst vastly majority.
Voter Register Expansion: Raila’s team is proposing a more inclusive voter register, youth and marginalized communities being the sole target. This aligns with Raila’s national goal of mobilizing new demographics that have been historically underrepresented.
Internal Conflicts and Strategic Challenges
Despite an ambitious agenda, Raila counters internal obstacles.
His close confidants are reportedly divided; some allies encourage supporting President William Ruto’s re-election campaign to maintain political influence, while others push for a direct contest, pointing to widespread dissatisfaction with the current government.
This strategic dilemma has ignited heated discussions within ODM, with younger members advocating for a new generation of leadership and veteran supporters backing Raila’s potential sixth presidential candidacy.
What’s at Stake
For Raila, the 2027 elections are more than just another contest—they’re a referendum on his political legacy. The ODM rebuild is not just about winning votes; it’s about reclaiming relevance, reshaping narratives, and possibly preparing the ground for succession. In all this time’s the answer, let’s give time luggage.
Whether Raila runs or backs a new face, ODM’s transformation will shape Kenya’s political terrain in the years to come.