A viral video showing car dealer and social media personality Khalif Kairo sharing a kiss with beauty mogul Phoina Wambui during the launch of her new beauty college has set social media ablaze reigniting discussions about their relationship and Kairo’s public image.

The clip captured during the launch of the Phoina Beauty Training Institute, shows the two exchanging a brief kiss before cheering guests,a moment which has gone viral on X, Instagram and Tik Tok.

Within few hours, the video has already taken over trending lists, attracting thousands of reactions and memes.

Kairo’s Familiar Spotlight

Kairo who has long been a controversial figure online is not new to the public eye.

He has previously been associated with a number of social media scandals, such as relationship issues, business disputes and brushes with the law due to alleged fraud in his car-dealership.

His high profile lifestyle and loud personality character often make him a target of both admiration and criticism.

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The new video has once again put him in the spotlight,this time along Phoina whose brand has now become one of the most familiar names in Kenya’s beauty industry

Phoina’s Brand Under the Microscope.

Phoina, a respected beauty entrepreneur has gradually built her empire through salons, high-end hair products, and currently a professional training school that seeks to develop young talent in the beauty industry.

The opening ceremony was to be a party that marked that landmark ,however, the viral kiss scene has somewhat neutralized the message that was meant.

Although the publicity has increased awareness of her brand, it gives rise to the issue of image control and perception by people.

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To a developing organization that lives on professionalism and empowerment, the implication of working with a scandalous individual such as Kairo may be a two-sided sword.

Mixed Public Reaction

The responses have been divided sharply online.

Some fans praised the two for their chemistry and confidence in each other calling it “harmless fun”at a celebratory event.

Others accused them of going out of their way to attract attention, with some critics warning Phoina that associating her brand with Kairo’s tumultuous reputation could “tarnish her image.”

On X there are different opinions regarding the incident;
@Josh says,”let the boy hunt.”

@Nimoh says,”I know Phoina can’t date Kairo, whenever she’s drunk,she kisses anyone.”

@Tbag says,”he’ll see dust very soon.”

@Magaiwa,”Something must kill a man,but for Kairo it will be women.”

Publicity or Problem?

For Phoina, the moment has certainly brought her college widespread recognition, perhaps more than any marketing campaign would have brought.

If either party leans into the conversation strategically,the buzz could reinforce their relevance in Kenya’s Influencer Space.

However, when mismanaged, it could reinforce the stereotypes that both have been trying to outgrow, Kairo’s as a headline making playboy and Phoina’s as a celebrity chasing clout

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Khalif Kairo
Image/ACC/X