Website cookies are small data files that websites store on your computer or mobile device when you visit them.

These files are designed to hold a modest amount of information about your browsing activity, preferences, or login details.

When you revisit the same website, the stored data helps the site recognize your device and tailor your experience accordingly.

Cookies can store a variety of information, such as login credentials, items added to a shopping cart, or user preferences like language or theme.

For instance, when you visit an online store and find your cart items saved even after leaving the site, cookies are responsible for that convenience.

Types of Website Cookies

Cookies are generally divided into several types depending on their function and duration.

• Session cookies are temporary and automatically deleted when you close your browser.

They help websites function smoothly during your visit.

• Persistent cookies, on the other hand, remain on your device for a set period and remember your preferences for future visits.
• Another category includes first-party cookies, which are created by the website you’re visiting directly, and third-party cookies, which are generated by external services such as advertisers or analytics tools integrated into the site.

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Why Do Cookies Matter?

Cookies play a crucial role in enhancing user experience.

They make browsing faster and more efficient by remembering logins, form details, and site settings.

Businesses also rely on cookies to understand how visitors use their websites, allowing them to improve design, content, and services.

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However, privacy concerns have led to growing scrutiny over cookie use.

Some cookies track users across multiple websites to build detailed profiles for targeted advertising.

In response, regulations like the General Data Protection Regulation (GDPR) require websites to seek user consent before storing or accessing cookies.

Balancing Convenience and Privacy

While cookies are essential for a seamless online experience, users must be aware of what data is being collected.

Regularly clearing cookies, managing browser privacy settings, or accepting only essential cookies can help balance convenience with privacy.

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Students on laptops for illustration purposes. PHOTO/AB