MultiChoice Kenya has announced new festive season discounts on its DStv and GOtv decoders, effective from November 1 to December 31, 2025.

The company said the price cuts are part of a broader strategy to win back subscribers and strengthen its position in Kenya’s competitive pay-TV market.

Under the promotion, the DStv Zapper decoder now retails at KSh 850, down from KSh 1,199, while the GOtv decoder has been reduced to KSh 799 from KSh 999.

Customers will also enjoy discounted installation accessories, the DStv Dish Kit now goes for KSh 1,650 (previously KSh 2,000), and the GOtv Antenna costs KSh 700, a drop from KSh 1,000.

Additionally, GOtv has brought back its GOtv Value package, now priced at KSh 599, to cater to budget-conscious customers seeking quality entertainment at an affordable rate.

“These offers are our way of saying thank you to our customers for their loyalty and trust, while inviting new customers to join our growing family,” said Nzola Miranda, Managing Director of MultiChoice Kenya.

New DStv and GOtv Subscription Prices

Alongside the discounts, MultiChoice has adjusted the subscription rates for its television packages.

The DStv Premium package now costs KSh 10,500, a KSh 600 increase from KSh 9,900.

The Compact Plus plan is now KSh 6,500, while Compact and Family packages are set at KSh 3,700 and KSh 2,100, respectively.

The DStv Lite package remains the most affordable at KSh 700, and the XtraView add-on is priced at KSh 1,500 per month.

For GOtv users, the Supa Plus package costs KSh 3,700, while Supa subscribers pay KSh 1,999.

The GOtv Max and Lite plans are priced at KSh 1,499 and KSh 669, respectively, and the GOtv Value package retains a monthly fee of KSh 999.

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Subscriber Decline Amid Rising Competition

Despite these adjustments, MultiChoice Kenya reported a 15% drop in subscribers for the financial year ending March 31, 2025.

The company attributed the decline to weak demand among low-income consumers, stiff competition from free-to-air platforms, and an increasingly challenging economic environment.

Rising internet access has also fueled content piracy, further affecting pay-TV demand.

Still, MultiChoice noted key successes, including improved pricing strategies and cost management that helped stabilize its operations.

The company reported a 61% increase in profits, partly driven by a 12% improvement in the exchange rate against the U.S. dollar.

Kenya contributed 10% of MultiChoice’s total subscription revenue outside South Africa, underscoring the market’s continued importance to the group’s regional growth.

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Accessible Entertainment for the Holidays

Through the price reductions and festive promotions, MultiChoice aims to make its premium entertainment more accessible to households across Kenya.

The company hopes the move will attract new subscribers and rekindle interest among customers who had shifted to alternative platforms.

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A MultiChoice Building With MultiChoice Brands. PHOTO/Courtesy