The County First Ladies Association (CFLA) has unveiled an expansive four-year Strategic Plan that aims to transform health services, strengthen gender equality initiatives, enhance education opportunities, and boost climate resilience across Kenya’s 47 counties.

The strategy, launched in Nairobi, outlines interventions to support women, children, youth, and vulnerable groups.

Speaking during the official release of the Strategic Plan 2025–2028, CFLA Chairperson H.E. Alamitu Jattani described the initiative as “a bold, people-driven roadmap” grounded in a decade of county-level programmes.

She said the plan is designed to accelerate community-centered efforts and reinforce systems that directly impact the well-being of families at the grassroots.

“A major focus of the strategy is strengthening health interventions, particularly maternal and child health,” she said.

H.E. Jattani added that the plan will significantly expand access to services such as family planning, immunization, nutrition, and adolescent sexual and reproductive health.

According to her, the Association will also intensify screening for cancer and non-communicable diseases, building on the expansion of EMPOWER Clinics to 18 counties.

“Our goal is to ensure no woman, youth, or child is left behind,” she stated.

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Health, Education, and Gender Priorities Take Center Stage

The media statement issued during the launch noted that health and well-being remain the first pillar of the 2025–2028 plan.

CFLA reaffirmed its commitment to deepening reproductive, maternal, child, and adolescent health interventions and enhancing early cancer screening capacity.

The Association said its decade-long partnership with county governments and development partners has already delivered life-changing results.

“Behind these efforts are mothers who survived childbirth, girls who stayed in school, and families who felt seen by their leaders,” the statement read.

Education is also a key focus, with CFLA outlining measures to expand early childhood and primary education access, especially in underserved regions.

The plan commits to strengthening mentorship and bolstering school re-entry efforts for teenage mothers.

It further renews advocacy for girls’ participation in STEM and vocational training.

“Initiatives such as school milk programs, kitchen gardens, and menstrual hygiene support, already implemented in several counties, will be expanded to improve learner well-being,” the Association announced.

The plan’s gender equality agenda includes a fortified campaign to eliminate harmful cultural practices such as FGM, child marriage, and widow disinheritance.

CFLA pledged to intensify its fight against domestic violence, rape, femicide, and other forms of gender-based violence, stating it will deepen community engagement to entrench dignity and safety.

“We stand firmly against gender-based violence, FGM, and child marriage,” the statement emphasized.

Economic Empowerment and Climate Action Among Top Goals

Economic empowerment forms yet another major pillar of the strategy.

The Association intends to scale up financial literacy and entrepreneurship support for women, youth, and persons with disabilities.

The plan also calls for stronger collaboration with financial institutions to improve access to microcredit.

“We will promote financial literacy, entrepreneurship, and access to credit so that families move from dependency to dignity,” CFLA said.

Recognizing climate change as a growing threat to livelihoods and community health, the First Ladies committed to ramping up environmental advocacy.

Priority actions will include championing climate-smart agriculture, water conservation, tree growing, and policies linking climate and health systems.

H.E. Jattani noted that climate resilience must be integrated into community programs to safeguard long-term progress.

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Call for Partnerships and Community Accountability

During the event held at Radisson Blu Hotel, the Association acknowledged the presence of Her Excellency Rachel Ruto, First Lady of the Republic of Kenya, who served as the Chief Guest.

CFLA emphasized that partnerships will be central to success.

“We call on governments, development partners, civil society, faith communities, the private sector, and philanthropic foundations to work with us as co-creators of solutions,” the statement said.

The Association reaffirmed that the new Strategic Plan is anchored in the needs and aspirations of county residents.

“To the people of all 47 counties, we reaffirm that this Strategic Plan is about you,” the statement read, urging communities to hold CFLA accountable.

H.E. Jattani concluded by emphasizing the Association’s dedication to long-term, transformative change.

“We may never do all the good that humanity needs, but humanity will always need the good we do, when we do it with love,” she said.

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Kenya’s First Lady, Rachel Ruto. PHOTO/ Statehouse.