Retail Giant Carrefour Announces Strategic Entry into Ethiopia

Global retail powerhouse Carrefour has officially announced its entry into the Ethiopian market through a new franchise and supply partnership with Queens Supermarket PLC, a subsidiary of the Midroc Investment Group.

According to Carrefour, this agreement will support Midroc teams in the transformation of the entire store network under the Carrefour banner and in the implementation of an ambitious expansion plan.

The rollout is expected to move quickly, with the first stores scheduled to be rebranded by the first half of 2026.

Leadership Perspectives

Patrick Lasfargues, CEO of Carrefour International Partnership, noted that the launch is a key step in their global strategy, which recently saw the group pass the 3,000 franchised store mark in late 2025.

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This new agreement illustrates the strength and dynamism of the franchise model championed by Carrefour’s “2026 strategic plan,” achieving its goal of expanding into 10 new countries under a franchise model.

“We are delighted to initiate this collaboration with a leading retail player in Ethiopia. Beyond the rapid transformation of the 13 existing stores, the Midroc and Carrefour International Partnership teams are already working hand-in-hand on the future growth of our activities in the country: by 2028, we project the opening of 17 additional stores,” declares Patrick Lasfargues, CEO of Carrefour International Partnership.

He adds, “This launch in Ethiopia is another milestone in the execution of our international franchise expansion strategy, which already saw us pass the 3,000 franchised store mark in October 2025.”

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Jemal Ahmed, CEO of Midroc Investment Group, expressed pride in joining the international network.

He noted that by leveraging their deep knowledge of the local Ethiopian market, the dedication of the Midroc teams, and Carrefour’s excellence, they will be able to offer Ethiopian consumers high-quality, affordable products and an experience that perfectly meets their expectations.

“I am very proud to announce, along with the entire Midroc team, our integration into Carrefour’s international franchise network,” declares Jemal Ahmed, CEO of Midroc Investment Group.

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