Kinyanjui Lauds Kakuzi’s Value Addition Drive, Affirms Government Backing for Exporters

The government plans to intensify value addition and consumption of locally manufactured agro-products as part of the national industrial development strategy, Investments, Trade, and Industry Cabinet Secretary Lee Kinyanjui has said.

The ongoing plans, CS Kinyanjui said, are geared toward promoting value addition and agro-business capacity building, targeting various crops and superfoods, including Macadamia, Avocado, and Livestock products.

Speaking during a tour of listed agribusiness firm Kakuzi Plc’s orchards in Murang’a County, CS Kinyanjui noted that Kenya has latent potential to produce edible oils from Macadamia, among other oil crops.

The local production of edible oils, he said, will play a key role in advancing import substitution efforts while promoting the Buy Kenya, Build Kenya agenda.

In Kenya, Kakuzi is the largest producer of avocados and the largest single macadamia orchard estate, with plans to double its current export capacity to more than US$100 million per year in the medium term. This year, Kakuzi is eyeing an investment of more than US$ 15 million to expand its blueberry-growing venture by increasing its orchards from 10 hectares to 100 hectares.

Kenya Aims to Become a Superfoods Hub

While lauding Kakuzi’s value-added capacity, CS Kinyanjui noted that, as global demand for healthy foods grows, Kenya needs to position itself as a major producer of superfoods.

“Demand for food will always be there, even in difficult times such as war. I commend Kakuzi for the great work. As they expand, they also create employment opportunities,” he said.

He added, “The government will continue to support investors in exports. As we open up international markets through economic partnership agreements, we must also ensure we have enough produce to meet demand.”

The country, he acknowledged, spends more than KSh 500 billion annually importing agricultural products, including edible oils, which can be grown and produced locally.

The government, he reiterated, is working to decisively shift our economy from dependence on imports to a net exporter of agricultural products, manufactured goods, and value-added commodities.

Also Read: Govt Promotes Agriculture as Gateway to Jobs and Global Opportunities for Youth

The Government backs Agro- industrialization

“I am impressed at the diverse manufacturing and agribusiness value addition that Kakuzi is undertaking, including the daily production of 1,000 litres of cold-pressed Macadamia oil,” Kinyanjui said.

He added, “As a strategic policy, the government is clear, and His Excellency President William Ruto is spearheading efforts to power agro-industrialisation.

Working with partners such as Kakuzi and through SEZs, EPZs, and County Aggregation and Industrial Parks, the intention is to transform agricultural produce into high-value products for domestic, regional, and global markets.”

On his part, Kakuzi Plc Managing Director Mr Chris Flowers confirmed that the firm is actively undertaking a products-and-markets diversification strategy to boost its earnings and shareholder value.

Kakuzi’s diversification Strategy to boost Exports 

Kakuzi’s ongoing diversification strategy, he said, prioritises the development of high-quality consumer products for the domestic and export markets.

Kenya, Mr. Flowers added, is ideally placed (geographically) to be Africa’s largest producer of superfoods, supplying the Far East, the Middle East, Europe, and the USA.

“The Kakuzi business growth and diversification plan is firmly anchored in positively contributing to the development and promotion of locally produced, export-grade, quality, value-added products,” Mr Flowers said.

Also Read: Ministry of Agriculture Announces 354 Vacancies, Including Driver and Cook Positions

Value Addition Aligned with BETA Agenda

As part of Kakuzi’s commitment to industrialisation and the value addition of local oil crops, as envisioned in the Bottom-Up Economic Transformation Agenda (BETA), the company has integrated a Macadamia Processing Plant, including a Cold-Press Oil extraction unit.

The Kakuzi Macadamia Processing Plant has an installed capacity of 2,000 tons of saleable kernel (SK), making it one of the largest in Kenya.

Early this year, Kakuzi introduced a quality loose-leaf tea brand, available in 250 gms and 500 gms packs.

Alongside Kakuzi Pure Black Tea, Kakuzi has, in recent years, launched quality ready-to-eat Macadamia, Cold Pressed Macadamia Oil, and Blueberry products to the local market.

These products are available at selected retail outlets, Kakuzi Farm Market along the Nairobi-Nyeri Highway, and online at the Kakuzi online shop.

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The image shows the entrance to the Kakuzi PLC Horticulture Packhouse. PHOTO/KP