Listed non-banking financial services firm Sanlam Kenya Plc (NSE: SLAM) has officially rebranded to Sanlam Allianz Holdings (Kenya) PLC (“SanlamAllianz Kenya”).

The name change follows the recent formation of a joint venture between Sanlam and Allianz, establishing SanlamAllianz as Africa’s largest non-banking financial services entity, with more than 200 years’ combined experience on the continent and beyond.

Speaking after confirming the official rebrand, SanlamAllianz Kenya Group CEO Dr Nyamemba Patrick Tumbo said the name change reflects a continental commitment to raise the bar in the delivery of non-banking financial services with localised attention.

He added that the firm’s subsidiaries, Sanlam Allianz Life Insurance (Kenya) Limited (“SanlamAllianz Life Insurance Kenya”) and Sanlam Allianz General Insurance (Kenya) Limited (“SanlamAllianz General Insurance Kenya”), will continue to be headed by Ms Jacqueline Karasha and Mr George Kuria, respectively.

Enhancing Client Experience

As part of the rebrand, following shareholder and regulatory approvals, Dr Tumbo reiterated that the firm will enhance its client experience and distribution capabilities through the deployment of innovative technology-based solutions.

“The rebrand heralds a new dawn for us as SanlamAllianz, enhancing our corporate commitment to advance our market effectiveness in the provision of quality, client-focused life and general insurance products,” he said, adding that the firm will tap into the wider SanlamAllianz resources and technical know-how to deliver exceptional services and solutions. SanlamAllianz operates in 26 countries and holds a combined total group equity value of over 33 billion South African rand (approximately 2 billion euros).

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On his part, SanlamAllianz Chief Executive Officer Heinie Werth said, “Our ambition as SanlamAllianz is to be among the top-three players in all our markets, and we will provide our full support to SanlamAllianz Kenya as it strives towards this ambition.”

To achieve this, he said that the local team will follow a shared value approach with its staff, clients, business partners, and shareholders, as well as the markets, communities, and countries in which it operates.

Also Read: Sanlam Kenya Launches Akiba Plus, Digital Pension Solution for Modern Savers

SanlamAllianz Four Key Pillars

SanlamAllianz has four key pillars that underpin its ambition:

• Markets and clients – Being a leader in life and general insurance on the African continent, it is increasing its clients’ access to its products and services in innovative, client-centric ways.
• Economic and social impact – By embracing environmental, social, and governance (ESG) principles, it aims to demonstrate good corporate citizenship and to have a positive impact on its local economies.
• Financial – Consistent delivery on its key financial metrics ensures that it provides economic value to its shareholders.
• People – Empowering its people through a high-performance, engaging culture ensures that it attracts, builds, and retains a skilled and confident talent pool that drives the success of its business.

Being part of an international, market-leading company will enable SanlamAllianz Kenya to collaborate, share knowledge, and innovate at scale to develop best-in-class solutions that empower future generations to be financially confident, secure, and prosperous.

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Sanlam Life’s Head of Innovations, Isaac Mwangi (left), with Sanlam Life CEO Jacqueline Karasha (centre) and the firm’s Head of Retirement Benefits, Jack Marwa, share a light moment at the Sanlam Akiba Plus pension solution launch. PHOTO/Sanlam.