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Why Kenyan Brands Must Shift from Reactive PR to Proactive Trust-Building
December 9, 2025
By Mary Njoki, Founder and CEO, Glass House PR In today’s hyper-connected Kenya, where a single tweet, review, or viral video can shape national sentiment in hours, trust has become the most valuable currency any brand can possess. It is more enduring than advertising budgets, more influential than market share, and more powerful than even
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