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Tag: Verto

A photo of Ola Oyetayo who is the CEO and Co-founder of Verto

Why Embedded Finance is the Missing Link for Kenyan Marketplaces

Hivileo - Opinion Desk November 24, 2025

By Ola Oyetayo, Co-founder and CEO, Verto In Kenya’s rapidly evolving digital economy, the rise of online marketplaces has reshaped how businesses and consumers interact. From e-commerce platforms like Jumia and Kilimall to P2P services like Twiga Foods, the marketplace model has proven transformative, connecting millions of buyers and sellers. However, as these platforms scale, […]

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