By Mark Mwaniki, Sales Director for Kenya, Verto For more than a decade, East Africa has been viewed as a region of unrealised potential, a future hub for digital trade, innovation, and intra-regional commerce. In 2026, that future is reaching a critical point. Either digital trade scales across the region, or East Africa risks wasting
Kenya’s cross-border economy in 2025 was shaped more by recalibration than retrenchment. After years of macroeconomic stress and currency volatility, the market entered 2025 with a relatively stable Kenyan shilling, cautious global liquidity, and evolving regional trade dynamics. Large enterprises drove overall trade volumes and revenue, while SMEs continued to play an outsized role in
By Ola Oyetayo, Co-founder and CEO, Verto In Kenya’s rapidly evolving digital economy, the rise of online marketplaces has reshaped how businesses and consumers interact. From e-commerce platforms like Jumia and Kilimall to P2P services like Twiga Foods, the marketplace model has proven transformative, connecting millions of buyers and sellers. However, as these platforms scale,
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