Safaricom has launched Ziidi Trader, a new platform that allows Kenyans to buy and sell Nairobi Securities Exchange (NSE) listed shares directly through the M-PESA app. The platform was officially launched on Tuesday, February 10, 2026, at the Michael Joseph Centre in Westlands, Nairobi, in partnership with the Nairobi Securities Exchange (NSE) and Kestrel Capital.