Nation Media Group Posts Ksh 259 Million Loss in 2025 as Downturn Persists

The Nation Media Group has reported a Ksh 259 million loss for the 2025 financial year, extending its recent run of losses amid a challenging operating environment.

This is according to the Audited Group Financial Results for the year ended December 31, 2025, posted by the Board of Directors on April 27, 2026.

According to the results, the loss before income tax increased from Ksh 253.6 million in 2024 to Ksh 320.8 million in 2025.

The income tax credit expenses stood at Ksh 12.2 million, reducing the amount to Ksh 308.6 million after the deductions.

This is an increase of Ksh 54.2 from the loss after income tax recorded in 2024.

Other comprehensive loss net of tax was Ksh 48. 9 million, down from Ksh 211 million in 2024

Nation Media Group’s total comprehensive loss for the year stood at Ksh 259.7 million, down from the Ksh 465.4 million recorded in 2024.

Nation Media Group Performance

The Group recorded progress in its core growth segments despite a challenging macroeconomic environment characterized by suppressed consumer spending and commodity prices.

Compared to 2024, digital revenue grew by 5%, driven by improved monetization of digital assets.

Similarly, broadcasting revenue increased by 5%, resulting from continued investment in talent, technology, and content.

The Group’s digital footprint increased to 64.7 million users, up from 62.5 million in 2024, attributable to sustained focus on audience acquisition and engagement

However, overall Group turnover at Ksh 6.04 billion was 5.7% lower than last year, primarily due to reduced print revenues.

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Outlook

The Board of Directors said that, notwithstanding the period’s operating performance, gains in digital and broadcasting underscore the Group’s sustained pivot toward a scalable digital business and the optimization of growth opportunities in broadcasting.

Therefore, the Group will continue to invest in unified technology to enhance customer experience across its platforms, diversify audience demographics, and accelerate monetization of its expansive digital assets, while solidifying the rebuild of broadcasting through targeted investment in talent and content to accelerate audience growth, reach, and market share.

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Additionally, the Board said the Group will maintain a strong presence in commercially viable print media and thought-leadership events.

“The Group remains committed to delivering compelling content that builds brand trust, engages audiences, and drives value across all platforms,” the Board said.

Dividend

Considering the prevailing economic environment and the Group’s investment plans, the Board of Directors does not recommend the payment of a final dividend for the year 2025.

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