SanlamAllianz Launches ‘Proud Moments’ Campaign to Help Kenyans Protect Their Biggest Achievements

SanlamAllianz Kenya has launched the Proud Moments Initiative, a campaign that celebrates the milestones Kenyans have worked hard to achieve while encouraging them to protect those achievements through insurance and financial planning.

The pan-African campaign will run from July to October 2026 and focuses on the stories, sacrifices and support systems behind personal and business success.

Through the initiative, the company aims to show how insurance can help families and businesses stay financially secure when unexpected events occur.

As part of the initiative, SanlamAllianz Kenya is promoting two of its existing products: Flexi Educator Plus from Sanlam Allianz Life Insurance Kenya and SME 360 Insurance from Sanlam Allianz General Insurance Kenya.

The company says both products are designed to help customers protect the milestones they have worked hard to achieve while building long-term financial resilience.

SanlamAllianz Flexi Educator Plus Supports Education Goals

Flexi Educator Plus helps parents and guardians prepare for the rising cost of education through disciplined long-term savings.

The product also includes life insurance, critical illness benefits, guaranteed maturity benefits and a waiver-of-premium feature.

These benefits help ensure children’s education plans remain on track even when families face unexpected challenges.

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SME 360 Insurance Protects Small Businesses

SanlamAllianz also highlighted its SME 360 Insurance Solution, which offers comprehensive protection for Kenya’s micro, small and medium-sized enterprises (MSMEs).

The cover protects businesses against common risks such as property damage, floods, employee injuries and third-party liabilities.

The company says this allows entrepreneurs to focus on growing their businesses with greater confidence.

The insurance package also includes SanlamAllianz Emergency Assist (SAZ-Assist), an emergency response service that connects customers to nearby vetted private security providers, ambulances and roadside rescue services.

The platform verifies emergency alerts and sends responders to a customer’s GPS location for quick assistance.

According to the 2022 Central Bank of Kenya MSME Survey, Kenya’s MSME sector employs more than 14.9 million people, making it one of the country’s largest employers and a major contributor to economic growth.

Also Read:Sanlam Kenya Rebrands as SanlamAllianz, Eyes Top-Three Spot

Company Says Every Achievement Deserves Protection

Speaking during the launch, Sanlam Allianz General Insurance Kenya Chief Executive Officer George Kuria said the initiative reflects the company’s commitment to helping customers protect the milestones they have achieved.

“At SanlamAllianz Kenya, we understand that every proud moment is the result of dedication, resilience and the courage to pursue a dream. Whether it is raising a family, investing in a child’s education or growing a business, these milestones deserve to be celebrated and protected. Through the Proud Moments initiative we are showcasing how our existing solutions, including the Flexi Educator Plus and SME 360 Insurance Cover, help customers safeguard what they have worked so hard to build.”

Sanlam Allianz Life Insurance Kenya Chief Executive Officer Jacqueline Karasha said insurance should play a bigger role in helping people achieve long-term financial security.

“Insurance should not only respond when things go wrong; it should also help people plan ahead, protect their progress and pursue new opportunities with confidence. Proud Moments remind us that protecting a child’s future, a growing business or a family’s aspirations is one of the greatest ways of celebrating success.”

Products Available Across Different Income Levels

SanlamAllianz said both Flexi Educator Plus and SME 360 Insurance are available at different price points, making them accessible to customers across various income groups.

The company said the Proud Moments Initiative reinforces its commitment to supporting individuals, families and businesses by helping them protect what matters most while building greater financial resilience.

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SanlamAllianz Building in Nairobi
PHOTO/SA