Big Boost for Home Internet as Safaricom Reduces Prices and Increases Speeds

Home Fibre offers by Kenya’s leading telecommunications provider, Safaricom, have been updated through faster internet speeds at reduced prices for multiple packages, in an effort to enhance its leadership position in the fixed broadband market segment within the country.

The upgrades in its service packages are geared towards not only attracting new customers but also meeting demands for increased bandwidth among existing subscribers.

Through the updates, its new packages will offer added value by providing improved internet speeds at reduced costs.

Developments came in the backdrop of a growing need for streaming services, work-from-home activities, gaming, and other applications of fast and reliable internet within cities such as Nairobi, Mombasa, and Kisumu.

According to the new package structure, Safaricom has launched four packages: Bronze, Silver, Gold, and Diamond, apart from a superior 1000 Mbps package.

In its update, the new packages are designed to ensure customers get “connected” with added flexibility and capabilities.

New Tariffs and Speeds Package

The new tariffs introduced by the company include an affordable bronze package, which costs Ksh 2,250 and provides customers with access to internet speeds of up to 40 Mbps.

This product is geared towards basic internet services, enabling customers to browse the internet, access social media accounts and stream video content in SD quality.

However, the package does not allow customers to engage in CCTV streaming and cannot be used for multi-device streaming and superfast downloads.

Safaricom has also enhanced its silver package, which enables customers to access the internet at 60 Mbps for the cost of Ksh 3,075 per month.

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The product allows customers to stream video content in HD format across three devices, conduct video calls and download movies.

Unlike bronze, the package enables customers to utilize CCTV.

The gold internet package offered by Safaricom comes at a cost of Ksh 4,725 and provides internet speeds of up to 150 Mbps.

Valid for 30 days, the product provides customers with the ability to engage in various internet activities, including gaming, streaming and downloading videos in 4K format.

Finally, the company has introduced its diamond package, priced at Ksh 9,375, which gives access to speeds of up to 500 Mbps.

Premium Tier and Market Positioning

Besides all these tiers, Safaricom still offers its premium tier, which comes in at 1000 Mbps for a price of Ksh 20, 000.

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This is aimed at customers who have requirements that include streaming at 4k and 8k, home automation and enterprise connections for small businesses working from their homes.

This upgrade is also indicative of industry-wide changes where providers of internet services are going towards increased speed with affordable prices in order to increase their market share.

Safaricom has constantly been expanding its fiber connection to all major towns due to the high demand for this service.

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The revised internet packages by Safaricom. PHOTO/ Safaricom.