KFCB Launches Media Awareness Campaign as Crackdown on Illegal Sites Continues

The Kenya Film Classification Board (KFCB), in partnership with Tunga Media, has launched a consumer awareness campaign aimed at encouraging students to consume film and media content responsibly.

The initiative, dubbed the Bush Festival, was held at Alliance High School on Saturday, May 23, 2026, bringing together students from different schools.

Speaking during the forum, KFCB Senior Film Classification Officer Faridah Masai explained the Board’s mandate in regulating the film industry.

She highlighted five key areas of regulation, including content creation, possession, broadcasting, distribution, and exhibition.

Masai said these areas play an important role in shaping Kenya’s film ecosystem and ensuring content is suitable for audiences.

“The process of classifying audio-visual content is important in protecting minors and vulnerable adults from exposure to inappropriate material,” she said.

She added that classification also helps promote Kenya’s national values and aspirations.

KFCB Focus on Child Online Safety

During the engagement, KFCB confirmed its commitment to promoting child online safety through content classification and partnerships with other stakeholders.

The Board also sensitized students on its consumer advisory campaigns, including #FormNiSafi, #CleanIsCool, and #YouAreWhatYouConsume.

According to KFCB, the campaigns are designed to empower children, students, and other consumers to create and consume media responsibly.

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Support for Young Creatives

The Board further pledged support for aspiring creatives in schools through targeted interventions in the film sector.

KFCB announced that students pursuing film studies in recognized learning institutions can benefit from a Gratis License, which offers free filming permits for school projects.

According to the Board, the initiative is meant to support talent development and strengthen capacity building in Kenya’s creative industry.

KFCB noted that the program also aligns with the government’s Bottom-Up Economic Transformation Agenda (BETA), which seeks to create jobs and grow wealth through the creative economy.

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PS Fikirini noted that Kenya’s creative sector has the potential to significantly contribute to economic growth if supported through strong policies, infrastructure development, digital transformation, and investment in talent.

“The creative and knowledge economy has emerged as a strategic driver of job creation, innovation, cultural preservation, and youth empowerment,” he said during the 9th Annual Regional Conference.

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KFCB collaborates with Tunga Media in a Responsible Content Consumption Drive
PHOTO/KFCB