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From left Grace Ndiege, Influencer Director, Ogilvy Africa, Susan Muthoka, Youth Segment, Safaricom PLC, Esther Wandia, Senior Officer Integrated Media, Safaricom PLC, Phelister Wanjiru, Financial Services Engineer, Ziidi Team, Safaricom PLC and Panel Moderator Shawn Dalmas engage with the Youth at Pwani University during a masterclass on Content creation and insights on monetizing content, Savings on Ziidi MMF and Data privacy. PHOTO/ FILE.
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Students Turn To Content Creation For Income As Safaricom, Sprite Host Pwani Uni Masterclass
Reagan Odongo April 11, 2026

More than 500 students at Pwani University spent Friday learning how to turn social media into a source of income, as Safaricom and Sprite brought their “Hook’d on Fresh” creator masterclass to the coast. The session focused on practical ways young people can earn from platforms such as TikTok, Instagram, and YouTube, moving beyond content

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