Coca-Cola, Farmer’s Choice Announce New Business Opportunities: How to Apply

Entrepreneurs across Kenya now have a fresh chance to enter the retail distribution and food sector after Coca-Cola Beverages Kenya and Farmer’s Choice Kenya unveiled new partnership opportunities for small and medium-scale investors.

The two firms aim to expand their distribution and retail networks. At the same time, they want to support local entrepreneurs with stable, demand-driven business models.

Coca-Cola Beverages Kenya is recruiting stockists in rural market centres. The company wants to strengthen its distribution network and improve product availability in underserved areas.

“Applicants must invest at least KES 300,000. They must also operate within rural market centres located at least three kilometres from a township CBD. In addition, they should already run a retail outlet and show experience in handling Coca-Cola products,” the announcement stated.

They must also meet basic setup requirements, including:

• At least 300 square feet of storage space
• Proper loading and offloading facilities
• Ability to manage retail stock efficiently

These requirements aim to support smooth distribution and consistent supply.

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Structured Onboarding and Trade Support

Successful applicants will join a structured onboarding programme. They will also receive after-sales support to help grow their businesses.

In addition, the company will offer trade support, competitive discounts and steady product supply through authorised distributors. This setup will help stockists improve margins and maintain availability in rural markets.

Interested applicants should send their full names, phone number and detailed business location, including market centre, constituency, and county. They can apply via: 0727 093 444 or: stockistrecruitment@ccbagroup.com.

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Farmer’s Choice Rolls out Pork Pawa Franchise

Meanwhile, Farmer’s Choice Kenya has introduced new opportunities under its Pork Pawa franchise model. The company targets entrepreneurs who want to venture into meat retailing.

It focuses on high-traffic areas. These include market centres, petrol stations and shopping malls. This strategy aims to increase visibility and boost sales. Applicants must meet the following requirements:

• At least KES 50,000 working capital
• A strategic business location
• Capacity to store up to 200 kilograms of meat
• Compliance with county licensing rules

The company allows both new investors and existing butcheries to apply. It expects partners to tap into strong consumer demand and reliable supply chains. It also highlights profit margins of over 30 percent, plus ongoing marketing support.

Applicants should submit their full names, phone number, business details and location. They can apply via: customerservice@farmerschoice.co.ke or call: 0745 083 153.

These announcements show a growing shift toward franchise-driven growth. Major brands now prefer local partners. This approach helps expand reach while creating income opportunities for small business owners.

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Coca-Cola and Farmer’s Choice open stockist and Pork Pawa franchise applications across Kenya and have urged interested entrepreneurs to apply as stockists. PHOTO/ Pesa Wall X