Vivo Energy Expands Beyond Africa, Completes TotalEnergies Marketing Jordan Acquisition

Vivo Energy has completed the acquisition of 100% of the shares in Total Energies Marketing Jordan, marking the company’s first expansion beyond the African continent into the Middle East.

The transaction gives the leading African energy distribution company ownership of a network of about 180 service stations, alongside commercial fuels and lubricants operations in Jordan.

Acquisition also paves the way for the introduction of the Engen retail fuel brand into the Kingdom over the coming months.

The announcement, made from Nairobi on July 2, 2026, represents a significant milestone for Vivo Energy, which now operates approximately 4,200 service stations across 29 markets.

The company said the acquisition strengthens its regional footprint while reinforcing its ambition to become a leading energy distributor across Africa and neighbouring markets.

Regulatory approvals and all conditions precedent have now been fulfilled following the initial transaction announcement in November 2025.

“This is an important milestone for Vivo Energy as we expand beyond Africa into Jordan – a market with strong fundamentals and a team we have great respect for,” Stan Mittelman, Chief Executive Officer of Vivo Energy Group, said.

He added that the company’s retail brand Engen and its business model, built on customer service and community engagement, are well-positioned to succeed in Jordan.

“We believe we have a real story to tell in Jordan. We look forward to supporting continued growth in the market,” Mittelman added.

Engen Brand Set for Jordan Rollout

The acquisition marks the first introduction of the Engen brand to the Middle East.

Vivo Energy confirmed that Engen, already present in 13 of its markets, will replace TotalEnergies branding on Jordan’s forecourts over the coming months.

According to the company, Engen has built a strong reputation for quality products and customer service across Africa.

It noted that the brand is South Africa’s leading fuel retailer, with a network of more than 1,000 service stations that sell one in every four litres of fuel in the country.

Vivo Energy believes the transition will strengthen customer experience while maintaining continuity for existing clients.

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Vivo Leadership Confident of Growth Prospects

Adel Saadallah, the newly appointed Managing Director of Vivo Energy Jordan, described the acquisition as the beginning of a new chapter for the business.

“I am genuinely proud to be appointed to lead Vivo Energy’s business in Jordan as we expand into this new market. I have been part of Vivo Energy since the company was founded and have seen first-hand how our model creates businesses that last,” Saadallah said.

He further assured employees, dealers, and customers that the transition would be seamless.

“The announcement is a change of ownership, but employees, dealer contracts, and customer relationships carry over unchanged. My priority will be to work alongside the existing team, build on what is working well, and make the transition as smooth as possible for everyone,” Saadallah said.

He also acknowledged the symbolic significance of the acquisition, noting that 2026 is a landmark year for Jordan.

“We recognise that 2026 is a year of pride for Jordan: the Kingdom’s 80th Independence Day anniversary and the national team’s first-ever World Cup appearance. We will work to reflect this pride in our programmes – putting Jordan and Jordanians first,” Saadallah added.

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Diverse Spread in Africa

Vivo Energy still continues to be one of the biggest downstream energy firms in Africa, through wholly owned subsidiaries spanning from North, West, East, and Southern Africa and the Indian Ocean Islands.

In Kenya, the firm is now in operation through Vivo Energy Kenya after the acquisition of Shell’s downstream business in November 2012.

Vivo Energy has an approximate 20 percent market share, thus being Kenya’s biggest oil marketing firm based on the industry regulator.

It caters for retail and commercial customers through providing automotive fuels, lubricants, aviation fuels, liquefied petroleum gas (LPG), black fuels, and other energy products.

Apart from providing fuels, Vivo Energy is also involved in the provision of lubricants, LPG, and chemicals to businesses that operate in sectors such as marine, aviation, construction, power generation, transportation, agriculture, and manufacturing industries.

The group employs 6,000 employees and operates with fuel storage capabilities of approximately 2.1 billion litres.

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A shell petrol station outlet in Nairobi. PHOTO/Vivo Energy