Creative Economy Transformation Agenda Archives - Hivileo

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President William Ruto during the talent celebration at the Kalasha Awards Event at KICC Nairobi on May 2,2026 PHOTO/PCS

Ruto Announces Plan to Allocate 30% of Govt Advertisements to Content Creators

Nancy Osumba May 3, 2026

President William Ruto has confirmed his administration’s commitment to transforming Kenya’s creative sector, positioning it as a key driver of youth empowerment and economic growth. In a statement shared after attending the 14th Kalasha TV, Film Market and Awards at the Kenyatta International Convention Centre on May 2, 2026, Ruto emphasized the government’s focus on

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