For years, personal M-Pesa wallets doubled as business tills. Today, an increasing number of women entrepreneurs are choosing to separate the two. Safaricom markets Pochi la Biashara as a tool that helps customers keep personal and business finances apart. But according to the Global System for Mobile Communications Association (GSMA) report, there is a deeper
A new study on Safaricom’s Pochi la Biashara reveals that Kenyan female micro-entrepreneurs are using technology to improve business management, increase savings, and better control their finances. The study found that separating business finances from personal money has helped women track income, reinvest in their enterprises, and make more deliberate spending decisions. The report shows that
More than 900,000 women micro-entrepreneurs across Kenya now use Pochi la Biashara, a mobile-based merchant wallet. According to a recent report released by Safaricom, the platform continues to gain traction among women traders. It addresses long-standing financial challenges such as income loss, weak financial discipline, and limited access to formal financial services. Women dominate Kenya’s
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