More than 900,000 women entrepreneurs in Kenya are now actively using Safaricom’s Pochi la Biashara after the number of female users grew by 92% in just one year. According to the Global System for Mobile Communications Association (GSMA) report, Women now account for just over 52 % of active Pochi la Biashara users, highlighting the
Small traders across Kenya are increasingly using Safaricom’s Pochi la Biashara service as more businesses shift to digital payments through M-PESA. According to Safaricom’s FY2026 results, the number of Pochi la Biashara tills grew by 81.5% to 2.09 million, up from 1.15 million recorded in the previous financial year. Pochi la Biashara is a service