The Tourism Regulatory Authority (TRA) has issued a public advisory urging tourists and tourism stakeholders to engage only licensed tourism enterprises as the country enters the peak tourism season. In a press statement dated July 20, the authority reminded accommodation facilities, tour operators, travel agents, online travel platforms, destination management companies and tourist transport operators
The Tourism Regulatory Authority (TRA) has dismissed claims suggesting that tourists were held hostage within the Maasai Mara National Reserve, terming the reports false and misleading. In its statement issued on April 24, 2026, the authority reassured the public and tourism stakeholders that visitor safety in the country’s leading wildlife destination remains intact. It also
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