For years, many fintech companies designed digital financial products for the mass market, with little attention paid to the different experiences and challenges faced by women entrepreneurs. A new report by the GSMA Connected Women programme, developed with IDinsight and YUX, suggests that products designed around women’s everyday business challenges can achieve stronger adoption, deeper
For years, many digital financial products, including those offered by Safaricom, were designed for the general market, with little attention paid to the different challenges faced by women entrepreneurs. However, Safaricom has since shifted its approach by developing Pochi la Biashara, a product built around the specific needs of women micro-entrepreneurs. A new report by
Safaricom has launched the M-Shwari Smart Savers Campaign, which is an initiative which is aimed at encouraging customers to build a consistent savings culture while offering cash rewards of up to Ksh 50,000. According to Safaricom, the campaign seeks to promote financial discipline by encouraging users to save regularly through the M-Shwari Lock Savings account.
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